The Citizen, a division of CTP Ltd: Online Analyst/Content Producer

Introduction

The following are non-negotiables for the role:

  • Undergraduate degree in Journalism/Media studies or related field.
  • Advanced experience with Google Analytics
  • SEO and SEM strategies and tactics
  • Experience with social insights and analytics such as Facebook insights, Twitter trending, YouTube trends, etc.

Duties & Responsibilities

  • Reports and analyses:
    • Provide ongoing reports and analyses (ad-hoc, daily, weekly, quarterly and annually) on All4Women content and newsletters, using Google Analytics and third party applications. Provide editors, journalists and all relevant role players with data to support decision-making and content strategies in a timeous manner as directed.
    • Show initiative to identify and pursue new and existing trends, using various data tools and analyses.
    • Translate behaviour/engagement, conversion, competitive and demographic data into analyses and actionable insights that can be used to produce relevant, high quality content for maximum engagement and consumer satisfaction on a daily basis; including digital engagement and article/story performance, conversion funnels, forecasting, competitive research, and pro-actively find opportunities for optimisation.
  • Social media management and facilitation:
    • Ensure that social media platforms stay up to date with relevant, goal-driven content, specific for social media channels and social needs and optimise all digital content for the identified target market, based on data analyses.
    • Analyse data and compile reports to monitor and improve the performance of all social media channels.
  • SEO and organic content:
    • Research, create and send relevant keywords and content ideas to section editors in order to create seasonal and evergreen content.
    • Report on and analyse all organic traffic.
    • Create an SEO strategy for All4Women and Living & Loving.
    • Manage both organic and paid search campaigns and incorporate SEO and SEM tactics and strategies to optimise all digital content.

Desired Experience & Qualification

  • Undergraduate degree or relevant, proven work experience.
  • Advanced experience with Google Analytics and experience presenting insights from to business stakeholders.
  • Experience with social insights and analytics such as Facebook insights, Twitter trending, YouTube trends, etc.