STRATEGIC IMPACT OF THE ROLE:
The role of the copywriter will provide content and copy which will impact the way in which clients receive the brand. This is key to increasing client loyalty and engagement which in turn impacts revenue and overall profitability.
PURPOSE OF THE ROLE:
To be responsible for creating content and copy that is entertaining and engaging for all communication channels. Oversees all outgoing written content and copy is of a high standard and accurately represents the brands vision and tone. All content and copy created by must maintain a high standard of consistency, grammatically correct and a distinct voice.