Godrej Consumer Products Limited (GCPL) is a leader amongst India’s Fast Moving Consumer Goods (FMCG) companies, with a turnover of more than 1.3 billion USD and growing at 30% + CAGR. Our international operations contribute to approx. 45% of this revenue.
Our performance is a reflection of our rigorous effort in driving six strategic pillars of growth, viz, leading in our core categories, growing our international business in line with our 3 x 3 strategy, driving innovation, building a best in class supply chain, creating a future ready sales organization and fostering an agile and professional entrepreneurial culture.
We have been focusing on our 3×3 strategy i.e. three focus geographies: Asia, Africa and South America and three focus categories: Hair care, Personal Care and Home Care. Our International operations offer a wide diversity of scale (10 Mio USD to 200 Mio USD), markets (10% to 80% organized retail), management (fully owned to joint ventures) and cultures (South East Asia, Sub Sahara Africa, UK and LATAM), leading to consequent diversity of business models.
Africa: Rapidol, a strong player in hair color brands was acquired in September 2006 gave an opportunity to enhance its global presence through the Modern Trade Network. Kinky, leading player in dry hair was acquired in April 2008. Tura, one of Nigeria’s leading beauty companies was acquired in June 2010. In June 2011, GCPL acquired a majority stake in pan-African leading hair care company ‘Darling Group Holdings’ that operates in 14 countries across sub-Saharan Africa. Frika Hair was acquired in March 2015, which enjoys premium positioning in the South African hair market since 1998.
Asia: In May 2010, we acquired an Indonesia-based Megasari group operating in a range of household products. GGME established in Sharjah ensures distribution in the Middle East. We also have operations in Sri Lanka and Bangladesh.
Europe: Keyline Brands (now Godrej UK) was acquired by GCPL in October 2005 operating in the toiletries and personal care sector.
South America: Argentina based Issue Group and Argenocs in May and June 2010 (now integrated as Godrej Argentina), has helped GCPL make significant inroads into the hair colors markets of Latin America. In 2012, GCPL acquired 60% stake in Cosmetica Nacional, a market leading hair colors and Cosmetics Company in Chile.